Don’t you feel peeved when a website is slow? Everyone does. To both SEO and end-user, a slow website causes frustration. According to a recent survey, even 1-second delay in loading a page leads to 7% loss in conversion rate. To further prove the authenticity of this survey, Amazon reported that they have experienced 1% growth in their revenue generation for just 100 milliseconds improvement in the speed of their website.
Unfortunately, all enterpreneurs are not lucky enough to have websites that load quickly. Consequently, they loose their sales. So, how to improve the website’s speed? Read on to know.
1. Minimize the Response Time of Your Server: Your server should take less than 200 milliseconds to respond. Web hosting, databases, and usage of resources are some of the culprits behind slowing down your server’s response time. Opt for dedicated or collocated hosting to make it perform faster. Make sure that you’ve indexed the table properly. Also, prefer to use external caches.
2. Image Optimization is Essential: Consider format and size of the images while using it. These two factors can hugely affect your site’s performance. If you’ve chosen an oversized image, crop it to the proper size. Besides, remove the feedbacks and minimize the depth of color to its lowest. Many old browsers don’t support png format. So, it’s best to opt for JPEG format. Add WPSmush.it plugin to cut down the loading time of your website.
3. Avoid Using Too Many Plugins: Using numerous plugins for your website not only slows down its speed but also causes various security and technical issues. Sometimes, this may even lead to the website’s crash. Remove all the unnecessary plugins. After that, find out which particular plugin is affecting your website’s speed. Disable that selective plugin carefully. Once you’re done with it, measure your website’s performance. In this way, you can look for the plugins that are actually doing harm to you.
4. Go for HTTP Keep-alive: HTTP requests are not complicated. They simply send a single file. But the main problem with them is that they can’t work fast. And, that’s where HTTP Keep-alive response headers come in. They have the capability to grab multiple files and send them. You won’t have to open a new connection while using it.Plus, it cuts down the pressure on memory, network, and the processor.
5.Get Help from Content Delivery Networks: By using CDN, you can deliver content exclusively to your local readers. It actually brings you the readers telling you about their geographic location. Resultantly, the site’s performance will increased considerably. It’s because the user will be able to access your website from a server located nearby .
Follow these tips and generate more revenue by increasing your website’s speed.